Holiday Promotions Compliance Clinic

Overview

The weeks between Black Friday and year-end are the busiest and riskiest period of the retail calendar. Promotional pricing, sweepstakes, gift card programs and influencer content all draw scrutiny from regulators and class action plaintiffs. This short clinic is designed for teams who are already running campaigns and want a final review. We will walk through the most common problems we see and give clear guidance on what to fix this week, with time for questions at the end.

Date and format

• Date: Friday, November 13, 2026
• Time: 1:00 to 1:45 p.m. Eastern
• Format: Webinar with live Q&A, 45 minutes
• Cost: Complimentary

Agenda

1. Reference prices and sale claims. How to support "was" prices and percent-off claims, and what regulators expect.
2. Drip pricing and fees. Disclosing mandatory fees up front under the FTC's rule on live-event tickets and short-term lodging and similar state laws.
3. Sweepstakes and contests. Registration, bonding and disclosure rules that still trip up national promotions.
4. Gift cards and loyalty rewards. Expiration, escheat and disclosure traps.
5. Endorsements and AI-generated content. Disclosure rules for creators and synthetic media.
6. Live Q&A. Bring your campaign questions.

Speakers

• Grace Whitcombe, Partner and Head of Consumer Protection, Chicago
• Theo Abernathy, Associate, Consumer Protection, Washington, D.C.

Who should attend

Marketing counsel, compliance officers and e-commerce leaders at retailers and consumer brands, particularly those running national promotions through year-end.